Edmonton: Rolling Out the Welcome Mat for World-Class Sporting Events

Alberta’s capital city has been making a name for itself as the host city for sporting events and, in the summer of 2020, the vibrant urban centre was on full display when Edmonton was named one of just two hub cities for the National Hockey League (NHL) playoffs.

Edmonton at a Glance

  • Population: 1,025,096
  • Median Family Income: $95,840
  • Unemployment Rate: 8.8%
  • Residential Vacancy Rate: 4.9%
  • Life Stress: 19.6%
  • Sense of Belonging: 62.2%

Source: Government of Alberta

“Hosting a sporting event like this had never been done before and we wanted to maximize the opportunity to showcase Edmonton to viewers across the globe,” says Tammy Forbes of Explore Edmonton, the city’s visitor economy and venue management organization. “This was a huge opportunity for us to capture the attention of viewers and entice them to learn more about our city as a destination for leisure and business travellers.”

In collaboration with several organizations, Explore Edmonton was on the cutting-edge of travel marketing, capturing the character and spirit of Edmonton by sharing their story in innovative and creative ways.

“The visitor economy, that includes the tourism and hospitality sectors, plays a pivotal role in making Edmonton a great place to work, live, visit and play,” says Forbes.

Edmonton serves as a “Gateway to the North.” Locals and tourists alike can find themselves in the wilds of nature, partake in the many exciting festivals and tantalize their taste buds with innovative dishes created by award-winning chefs.

Edmonton scores a hat-trick as a great place to live, work, and explore with a vibrant economy, business-friendly environment, and a commitment to growing the visitor economy in creative new ways.