A UNESCO World Heritage site, Jasper National Park extends over 11,000 sq km of glorious nature and is the largest national park in the Canadian Rocky Mountains. The natural wonders of this mountain region draw tourists from around the world every year and some never end up leaving.

Jasper at a Glance

  • Population: 4,664
  • Median Family Income: $103,630
  • Unemployment Rate: 5.8%
  • Residential Vacancy Rate: 0%
  • Life Stress: 23.3%
  • Sense of Belonging: 69%

Source: Government of Alberta

“I showed up for a weekend and am still here 37 years later,” says Scott Eady, operations manager of Jasper Raft Tours. “The valley, the mountains, the rivers, the sky — Jasper captures the majesty of the Rockies like no other. Whether you are camping, rafting down the river, hiking or enjoying the many amenities the town has to offer, you will find yourself reconnecting and relaxing to the speed of nature.”

In fact, tourists destined to experience the adventures and hospitality of this mountain town would be joining the 2.5 million visitors who experienced this gem of nature in 2019.

Beyond the outdoor adventures, culinary delights and wellness retreats, the mountain town is also home to the Jasper Planetarium — the world’s largest accessible dark sky preserve and the largest, most powerful telescopes in the Rocky Mountains.

“Staff share Indigenous constellation stories, provide Northern Lights insights and share tips on how to photograph the Milky Way and aurora,” Eady says. “It’s like nothing you’ve experienced before.”

And just outside the townsite sits the luxurious Fairmont Jasper Park Lodge that offers a host of amenities as it sits on the emerald green Lac Beauvert with the mountains as a backdrop and an award-winning 18-hole golf course.